I'm a sucker for The Celebrity Apprentice on Sunday nights - just love to see Joan Rivers duking it out with someone. She's one of those people who always comes up with the perfect comeback every time! There are a couple of people on this season that I think are crush=worthy. Joan Rivers? Think of her what you will, but she's brash, ballsy and always has the perfect comeback (you know the one that you wish you'd though of). Jesse James? Just a perfect, down-to-earth guy who's unassuming and a lot smarter than people probably give him credit for. Anyway, this week, the teams were supposed to create a viral marketing video for All Laundry detergent. Jesse's team created a funny (albeit slightly weird) video that featured Jesse getting the 'scrub-down' by three little people dressed up to look like All Laundry detergent bottles. Cute, but the ended it up taking a little too far when the little people stormed off the 'stage'. Joan's team created a video that featured Clint Black and a racy bikini model and sort of suggested that Clint didn't need his sexy super model - he had his little bottle of All to help him 'do the dirty laundry' himself.
Long story short - neither team 'won' the viral marketing video challenge. But, the real winner of course was All who probably got more out of the show than they ever would have dreamed possible. They've created new videos which you can see for yourself at www.All-Laundry.com featuring Joan and Melissa Rivers.
But the real point of this is that once again Donald's done something to make him just a little more crushworthy. Everyone knows that it's so damn hard to create a viral video. There's got to be a blend of surprise, humor and something that's just going to make you want to send it on to friends. And this episode depicted the marketers dilemma perfectly. My favorite example of viral marketing was posted about here.. What's your favorite viral marketing campaign?
The Donald's crushworthy... are you? If so, tell us about it!
Not? Or just not yet? Contact us, we can help.
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